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Marketing Reports: Optimizing Google Data Studio

In 2016, the world of data analytics changed in a big bad way. Google launched Google Data Studio, an all-powerful data visualization tool that syncs hundreds of data sources into one customizable, user-friendly visual dashboard.  Prior to the launch, reporting was often a laborious process that took time away from actual analyzing. But Google Data …

Remarketing and Retargeting: What’s the Difference & How To?

Target audience: Businesses that are ready to optimize their search engine marketing and social media budgets by focusing on existing audiences and return customers.  Remarketing versus Retargeting Remarketing with Google Ads Retargeting with Facebook Ads & Instagram Ads Get started with a free marketing channel performance review, and enter our lottery to win a free …

Completing Your Competitor Research: Analysis Best Practices

Why perform competitive analysis? However unique your product, however specialized your service, it’s almost certain that there are others out there offering something similar. These are your competitors, and in order to outpace them, it is vital that you know as much as possible about their business.  This is competitive analysis — the process of …