In 2016, the world of data analytics changed in a big bad way. Google launched Google Data Studio, an all-powerful data visualization tool that syncs hundreds of data sources into one customizable, user-friendly visual dashboard. Prior to the launch, reporting was often a laborious process that took time away from actual analyzing. But Google Data …
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Why perform competitive analysis? However unique your product, however specialized your service, it’s almost certain that there are others out there offering something similar. These are your competitors, and in order to outpace them, it is vital that you know as much as possible about their business. This is competitive analysis — the process of …